Matt Finch (33) is one half of the proudly local bespoke home ware and decor studio, Love Milo. Together with his partner, Nicki Ellis, Matt has found an entrepreneurial role that utilizes the very best he has to offer. A trained chef, everything Matt has learned over the years about the importance of having efficient systems, he uses consistently in the daily running of Love Milo. 

After graduating from the Prue Leith College of Food and Wine, where he achieved the service award, Matt started his career as a chef in 2005; a path that has taken him across the world and into a variety of roles in the kitchen. He landed his first international job at the age of 22 as Line Chef at Harmony restaurant in Greece where he learned to deal with the pressures of serving 200 guests at a time. Upon his return to South Africa in 2006, Matt began training as a sous chef at the highly-acclaimed Yum restaurant in Johannesburg and then Ginja in Cape Town. It was here when he was first responsible for training staff, which ignited his passion for empowering others with skills, and spoke to his belief in helping to elevate others.  

Following his time at Gingja, Matt worked in a range of kitchens and restaurants including Julep Cocktail and Tapas Lounge, Boo Radley’s Bistro, the Cape Grace Hotel, and was even a private chef for the Lady Z motor yacht, where he not only cooked for the crew and guests, but also assisted with maintenance on the deck when things were quiet.  

When yacht season ended, Matt decided it was time to explore his entrepreneurial spirit, so together with a business partner, built and operated a food truck in the streets of Cape Town.  Business was good, but it was after finding out that he was soon to be a father, that he chose to take a break from the food industry and joined Love Milo in 2015 as business and operations manager.  

The structure, precision and discipline that comes with being a chef is what Matt believes prepared him to run the business side of the company.  Over and above his organisational skills, it’s Matt and his partner Nicki’s shared appreciation for the beauty of the environment and determination to lead a life that encourages community support and upliftment, that ultimately drives Love Milo forward each day. 

Matt lives by the ethos of ‘helping others to help yourself’ and this generous spirit is reflected daily in the focus and execution of his role at Love Milo. He is also actively involved with Grow, a Cape Town based community upliftment organization.  

When not working, Matt spends time with his family in nature, hiking or on the beach.  One of his favourite things to do is to enjoy a weekend away at his family home in Paternoster, Western Cape.