New Magnolia Range


Magnolias bloom in our latest design

Magnolias, with their abundant blossoming in the late spring and through the summer, have a particular power to evoke memory and our love of nature.  In celebration of spring, Love Milo designer Nicki Ellis has given these fragrant, statuesque flowers pride of place as the signature design for her latest ranges of ceramics, fabrics and wallpapers. 
The new Magnolia motif represents the first time the brand has added a flower to its nature-inspired repertoire that has become beloved for their ant, branch, dragonfly and fern designs.  “I have such a passionate love affair with flowers, I honestly couldn’t wait to finally use one!” says Nicki. 
What stands out about the magnolia is that if you have had one growing in your garden, it’s large, sometimes plate-sized flowers with a waxy finish and a scent redolent of creamy sweetness and citrus, makes it unforgettable.  It lingers as the beautiful part of memory when you recall your childhood, or the other summers and romances, people and places of your past.  Nicki says: “Many of the designs I use have nostalgic memories for me, and they are often based on plants I had in my garden growing up.  We had a beautiful magnolia tree in our garden, and I will never forget how pretty it was when it flowered.”
With Love Milo‘s ethos of bringing outdoor beauty inside so that we feel our innate connection to nature in daily home life, their latest Magnolia design brings out not only on-trend florals but a new colour palette for the brand that first made its name in black and white.  Magnolias blossom in a range of colours, but it has been the arresting pink hues that caught Nicki’s designing eye.  The idea to bring the magnolia pink colour in seemed like the  right step for me,” she says.  “I feel that the design maintains the unique Love Milo look because I have used a branch to tie it in.  It fits well with the current pink trend and perfectly pairs with our upcoming brass products.  The colour and the design itself are much softer and more feminine, and I’m loving this new direction.”
The magnolia is an ancient genus, and it is said to have evolved before bees did, relying instead on beetles for pollination. In Victorian times, the magnolia flower was associated with dignity and nobility; across cultures it has been a symbol of poise and pride. For today’s women, the strength of the magnolia bloom also represents self-respect and self-esteem.
Nicki points out that the popular blossom trend is getting revival in the spring and summer of 2018.  “Forget low-energy patterns and traditional florals,” she says “Instead think botanical references in high-contrast colours and in splashes of oversized blooms which are gaining prominence in interior design.  Lately, we are seeing bold, graphic floral prints in high-contrast colours such as black and white or teal and gold. I love the resurgence of the feminine in the big, confident florals which is coming from a boho trend that's more causal.”